Notes on building pages that convert
Opinions, teardowns, and practical guides on landing pages, AI builders, and getting found on Google.
Updating WordPress and every plugin you own does nothing for the October 2026 PHP flaws. The fix lives in PHP itself. Here are the patched version numbers, and the follow-up question most site owners never think to ask.
A certificate authority's private keys turned out to be guessable, Node shipped ten CVEs, and PHP shipped two critical ones, all inside four days. None of it was in code an AI wrote. If you run the server, all of it was yours.
We built a Leeds plumber's page in Lovable and audited it like a client's SEO consultant would. The technical SEO mostly passed. The copy, and what happens to a lead after someone fills in the form, did not.
Paste a Zapier, Make, or custom webhook URL and every lead your page captures gets forwarded, to your CRM, a spreadsheet, Slack, wherever you keep them.
Simplepages now connects to Claude and ChatGPT. Add it as a connector and your assistant can build pages and read your analytics without leaving the chat.
You can now download any standalone page as a zip of clean HTML and its assets, with our runtime stripped out, and host it wherever you want. No lock-in.
Most AI builders make you generate a whole page before you find out the look is wrong. Now Simplepages sketches a few directions while it plans, so you choose the design before it builds.
A candid vendor comparison of 7 AI landing page builders for agency use (Simplepages, Lovable, Framer AI, Landingi, Unicorn Platform, Dorik, and LanderLab), scored on white-label, client billing, unlimited AI edits, and AI edit precision.
A practical look at AI landing page and website builders: what they generate, when to build a page vs a full site, and how the good ones wire up SEO so the output ranks, not just looks nice.
A plumbing landing page is a conversion tool, not a discovery tool. Six months of Search Console data across our own customer pages shows why, and what to build once you accept it.
A trade-specific guide for salons and barbershops: make booking one tap, show the work, set prices clearly, and let reviews win the chair.
A trade-specific guide for dental practices: make new-patient booking easy, lead with trust and accreditation, name your treatments, and let proof reassure.
A trade-specific guide for auto repair and detailing shops: make quote and booking requests easy, name services plainly, set price expectations, and build trust.
A guide to landing pages for local service businesses: the get-found-then-get-the-call playbook, what every page needs, and how to measure what converts.
The conversion half of the local playbook: one clear action, tap-to-call, short forms, proof, and speed. The friction to remove between landing and contacting.
The get-found half of the local playbook: Google Business Profile, service-plus-city pages, reviews, NAP consistency, and the on-page basics that rank a local page.
The contact mechanics: tap-to-call versus form, which fields to ask for, quote requests, and routing every enquiry to one place so none is lost.
A section-by-section checklist for a local service page, in order: headline, primary action, services, area, proof, contact, and FAQ.
The metrics that actually matter on a landing page, the funnel from visit to payment, and how built-in analytics compares to Google Analytics.
Our new Agency plan lets studios, marketers, and consultants run up to 50 client landing pages and 15 multi-page sites under their own brand, with white-label previews, a client portal, and 10 team seats.
Websites are now first-class in Simplepages: a site view for managing pages together, custom domains you verify yourself, site-level visitors, and an AI that can convert any page into a site or extend one you already have.