What is Divi?
Divi is a WordPress theme and visual page builder by Elegant Themes — one of the most popular WordPress ecosystem products, with over 1 million customers. It's a full no-code design system: 200+ content elements, 2,000+ pre-built layouts, a drag-and-drop editor, theme builder, and deep WooCommerce integration.
The pitch is compelling: buy once (or subscribe annually), install on unlimited sites, and build anything you want. Divi 5 introduced modernised performance and design systems. With Divi AI (bundled in the $277/year Pro plan), you can generate layouts, write copy, create images, and even generate code — all inside the builder.
The trade-off is complexity. You need WordPress hosting, WordPress knowledge, and time to learn Divi's builder — its interface is powerful but dense. For a web designer or agency, that's a worthwhile investment. For a coach who needs a landing page for next week's workshop, it's a multi-day project before you've written a single headline.
What is Simplepages?
Simplepages is an AI landing page builder that works differently from traditional page builders. Instead of giving you an editor and templates, you describe what your page should be about — your business, your offer, your audience — and the AI generates a complete, designed landing page ready to publish.
The workflow is: prompt → AI generates → review → publish. You can make edits with the built-in editor or ask the AI chat to make changes, but the core idea is that the first generation should be good enough to ship. No WordPress, no hosting, no drag-and-drop editor, no theme configuration. Simplepages is built for people who need a page live now, not after a WordPress learning curve.